Welcome to the Freedom Isn't Fear Toolkit

We are one party united in our activist messaging. With one fight for real freedom, we stand for real people and grassroots organizing for our future.

These principles ground our movement in values, sharpen our activist messaging, and give our grassroots organizing a winning strategy. By utilizing a freedom toolkit that emphasizes clarity, lived experience, and hope, we position ourselves to win.

The real issues voters discuss at the table include the cost of living, healthcare, jobs, schools, safety, and opportunity. Each topic features: 

“When you hear…” GOP talking points 

“Say this instead…” values-forward reframe 

“Flip the script…” questions to redirect the conversation. This approach aligns with effective activist messaging and can be enhanced with a freedom toolkit for grassroots organizing.

For social and civil rights issues — LGBTQ+ rights, reproductive freedom, voting, immigration, and the courts. Each section includes: 

Activist messaging rooted in dignity and justice, a freedom toolkit designed for grassroots organizing, and questions that turn fear into critical thinking. Additionally, data snapshots provide backup when needed.

Dozens of short, punchy lines and rhetorical questions for nearly every topic — from book bans to billionaires. These lines serve as powerful activist messaging, designed for repetition and memorability, and are part of a broader freedom toolkit for grassroots organizing. Examples: 

“They sell fear. We fight for freedom.” 

“Real freedom means choosing your future, not having it chosen for you.”

Rally signage and slogans, along with printable postcards and social content, serve as essential tools in activist messaging. Our freedom toolkit includes volunteer language guides, providing the necessary resources for grassroots organizing. This is the language of action — vital for marches, social campaigns, and grassroots events.